NUEVA MLM Scam Exposed: Julie Anderson Obliterates Their Secret Zoom Like a True Pro
NUEVA is Modere’s zombie child—rebranded, reloaded, and reintroduced for your wallet. But Julie Anderson saw through the smoke and mirrors, and her takedown of their “confidential” Zoom call is nothing short of legendary.
As The Crypto Ponzi Scheme Avenger, I’ve spent years crashing scam Zooms, waving the NO SCAM flag, and exposing digital parasites.
But this time, I could sit back proudly and cheer—Julie did the job like a pro, calmly dissecting the pitch and sparing no red flag.
Who Is Julie Anderson and Why Her Voice Matters
Julie Anderson is a respected anti-MLM advocate and YouTuber whose mission is to protect people from being manipulated by multilevel marketing lies. She brings sharp analysis, calm delivery, and years of lived experience to the table. She’s not here for drama or clickbait—she’s here for accountability. And in this case, accountability looked like carefully unpacking a Zoom meeting that NUEVA didn’t want you to see.
Julie’s channel has become a haven for people recovering from MLM trauma, and her dissection of this so-called business opportunity is a masterclass in unmasking marketing manipulation. She did what every good watchdog should: ignored the bogus “do not share” warnings and made sure the truth saw daylight.
What NUEVA Is Really Selling
Despite all the hype, NUEVA isn’t selling a product—it’s selling a lifestyle fantasy. On the call, reps made big promises about health, wealth, and mobility. They threw around phrases like “digital product,” “financial freedom,” and “exclusive perks,” but never actually explained what the business does. The supposed offerings include peptides, “snow collagen,” and a travel booking portal. But here’s the catch: the portal isn’t even active yet. There’s no working product. No demonstration. No verified testimonials. Just pressure to join quickly—before the public finds out.
For a $199 enrollment fee and $39 monthly charge, distributors are expected to peddle a dream that doesn’t exist. All of this was presented as if it were groundbreaking, when in reality, it’s a warmed-over MLM stew served in recycled packaging.
The Founders Box Farce
One of the most telling parts of the presentation was the pitch for the “Founders Box.” It’s a glorified goodie bag—offered to early adopters to create false scarcity and urgency. Inside the box? A mix of vague health supplements, digital access that hasn’t been built, and a badge of honor for being “in early.” It’s a classic bait-and-switch tactic, designed to get people emotionally committed before they realize they’re selling vapor.
Julie’s commentary on this point is brutal and brilliant. She peels back the FOMO tactics and shows them for what they are—smoke screens to cover the fact that there’s no actual value. She highlights the lack of safety data, product testing, third-party oversight, or even legal disclaimers. This isn’t innovation. It’s exploitation.
DJ Barton Returns with More Travel Nonsense
Then came the plot twist that even I didn’t see coming—DJ Barton, the failed co-founder of Lavardi, is now part of NUEVA’s new dream team. For those who don’t remember, Lavardi was a travel-based MLM that promised luxury vacations and passive income but crashed and burned with nothing to show but empty wallets and broken promises.
Now DJ’s back, standing shoulder-to-shoulder with Tony Zolecki and John Melton, pitching the same “legacy” nonsense. There’s no apology. No mention of past failures. Just a fresh coat of paint on a broken business model. If Lavardi was the Titanic, NUEVA is its lifeboat—leaking from the start, but still charging passengers.
The Battle Between Truth and Deception
The visual metaphor we created to celebrate Julie’s effort says it all. Picture Julie Anderson dressed as a modern-day Superwoman, throwing a punch that sends sleazy MLM reps flying. They’re clinging to peptide bottles, Modere tablets, and collapsing pyramid charts. And there I am—Danny de Hek—on the sidelines, wearing my bright orange NO SCAM T-shirt, proudly waving the flag and cheering her on.
It’s a battlefield of broken laptops, scam flyers, and glitching logos from schemes like NUEVA and Lavardi. The scene is dramatic because the stakes are real. These aren’t just bad businesses—they are systemic exploitations built on lies, pressure, and false hope. And when someone like Julie takes a stand, it deserves a spotlight.
Repackaging a Scam on a Train to Nowhere
One of the MLM speakers on the call said it best: “It’s about movement. It’s about momentum.” That was their excuse for bundling health supplements with a broken travel platform. But that statement gives away the truth.
NUEVA isn’t a legitimate business. It’s a train with no destination. The “movement” they’re selling is just another way to distract people while their money vanishes. They claim you’re going places—but all you’re doing is circling the drain in a new uniform.
Julie exposed that perfectly. The call offered no functional portal, no timeline, and no accountability—just hope wrapped in urgency. They weren’t recruiting business partners. They were recruiting believers.
A Warning to the Next Target
If someone approaches you with promises of collagen, peptides, weight loss, digital products, and all-expenses-paid vacations… packaged as a “ground-floor” business opportunity—walk away.
This is not a movement. It’s not innovation. It’s not empowerment. It’s a cash grab, dressed in wellness jargon and staged on Zoom calls they don’t want you to record.
They call it NUEVA. We call it what it is: a scam revival.
A Salute to Julie Anderson
Julie, you’ve done the anti-scam community proud. You didn’t just point out flaws—you demonstrated how easy it is to be misled when charisma replaces transparency. You gave people a way out without shame. And you did it with grace and clarity.
Your voice cuts through the fog. Keep going. We’re with you.
Closing Words from The Crypto Ponzi Scheme Avenger
To everyone reading this: I’ve been inside these calls. I’ve seen the fake leaders. I’ve heard the same pitches repackaged a hundred ways. NUEVA is nothing new. It’s the same manipulative model that’s been burning investors for years.
But there’s one thing these schemes never count on—people like Julie Anderson, people like me, and people like you who share the truth.
Keep your eyes open. Keep asking questions. And if you see a scam riding a new train, remember: just because it’s moving doesn’t mean it’s going somewhere good.
We’re not done.
And neither are they.
About the Author
Danny de Hek, also known as The Crypto Ponzi Scheme Avenger, is a New Zealand-based investigative journalist specializing in exposing crypto fraud, Ponzi schemes, and MLM scams. His work has been featured by Bloomberg, The New York Times, The Guardian Australia, ABC News Australia, and other international outlets.
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My work exposing crypto fraud has been featured in:
- Bloomberg Documentary (2025): A 20-minute exposé on Ponzi schemes and crypto card fraud
- News.com.au (2025): Profiled as one of the leading scam-busters in Australasia
- OpIndia (2025): Cited for uncovering Pakistani software houses linked to drug trafficking, visa scams, and global financial fraud
- The Press / Stuff.co.nz (2023): Successfully defeated $3.85M gag lawsuit; court ruled it was a vexatious attempt to silence whistleblowing
- The Guardian Australia (2023): National warning on crypto MLMs affecting Aussie families
- ABC News Australia (2023): Investigation into Blockchain Global and its collapse
- The New York Times (2022): A full two-page feature on dismantling HyperVerse and its global network
- Radio New Zealand (2022): “The Kiwi YouTuber Taking Down Crypto Scammers From His Christchurch Home”
- Otago Daily Times (2022): A profile on my investigative work and the impact of crypto fraud in New Zealand
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