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StepChain Scam Exposed: Rory Conacher Rebrands as Wellness Leader After Years of Ponzi Wreckage

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Rory Conacher, a name now synonymous with Ponzi schemes, fake investment platforms, and broken promises, has emerged yet again—this time riding on the back of a health and wellness gimmick called StepChain.

And just like clockwork, it’s not about fitness—it’s about funneling more people into another dangerous multi-level marketing (MLM) trap.

If you’ve heard Rory speak recently, you’d think he was on a mission to recover funds for victims of the very scams he promoted: HyperVerse, We Are All Satoshi, StableDAO, VidiLOOK, and more. He spent months claiming to be leading a class-action lawsuit to recover funds. It turns out, that was just a distraction tactic while he orchestrated his next move: launching STEPClub—the gateway to the StepChain ecosystem.

Let’s be clear: this isn’t a fresh start. It’s a recycled lie, and it’s time to expose it for what it is.

What is StepChain?

On the surface, StepChain appears to be a fitness app that pays you in crypto for walking, running, and doing mental puzzles. It gamifies movement. Sounds fun, right? Until you realise that to unlock rewards, you have to pay to play. StepChain charges $29.95/month, $79.95/quarter, or $299.95/year to participate, with promises of earning Step Points, which might one day convert to crypto via their SCC token.

This isn’t innovation. It’s MLM wrapped in Lycra.

Participants are told they can:

  • Earn up to $155/month by hitting movement targets and referrals
  • Join a $1,000,000 prize pool for top steppers
  • Refer 3 people and get your subscription free
  • Stake SCC coins and earn 35.5% APY returns

But here’s the catch: You can’t buy Step Points—you earn them by moving. Yet, to convert them or even access rewards, you must pay for access. And that’s where the trap begins.

What We Discovered

The StepChain app is published under “Absolutely Digital” on both the Apple App Store and Google Play Store—a common tactic used by MLM schemes to obscure ownership and avoid scrutiny from regulators and platform reviewers.

The app’s privacy policy refers to a company called Vida Digital Mobile Limited, registered in Leicester, UK—not StepChain. There’s no sign of a legitimate company structure behind the app’s branding.

The App Store links to a privacy policy hosted at stepchain.net/legal. But if you remove the /legal and try to visit the root domain stepchain.net, you’ll be greeted with a 404 error. There’s no homepage, no public-facing site—just a dead end. This tactic is deliberate: it allows the developers to meet Apple’s privacy policy requirement without offering any real transparency.

The privacy policy itself is dated October 2019, referencing outdated tracking technologies, long-abandoned payment processors, and even “offer walls” where user data is traded for virtual rewards—a red flag buried in the fine print.

Meanwhile, StepChain’s ecosystem includes a maze of domains:

This intentional fragmentation creates confusion, making it difficult to pin down who’s behind the project, who’s collecting the money, and who’s ultimately responsible. It’s classic obfuscation—and it works.

And here’s another oddity: on the Apple App Store, the privacy policy clearly lists a free Gmail address—stepchainapp@gmail.com—as the developer’s contact. However, on the identical version of the policy hosted on stepchain.io, that contact detail has been quietly removed. This kind of inconsistency isn’t just sloppy—it’s suspicious. A company supposedly headquartered in Dubai, London, New York, and Kuala Lumpur should not be using free webmail for customer support, nor should it be hiding it selectively across platforms.

Rory Conacher’s Involvement

Why does this matter? Because Rory Conacher isn’t just promoting StepChain. He’s directing people into it, hosting Zoom calls, and presenting it as a solution after the disaster he left behind.

In reality, Rory is the problem.

His own cousin, Michelle Alistoun, recently came forward with a Damning Letter exposing how Rory took their family’s life savings under false pretenses, claiming he was running a crypto trading desk. Her husband, Sebastien Mangeant, also confirmed that Rory promised secure trust accounts, only to later claim the money vanished due to “black swan events.”

For nearly two years, Michelle and Seb were strung along with endless excuses, false hope, and manipulative voice messages. Michelle even begged Rory for the truth and offered to stop exposing him if he just came clean. Instead, she got more lies, nonsense screenshots, and new promises that never materialized.

Michelle’s letter can be summarised in one sentence: Rory is a master manipulator who leaves devastation in his wake.

My Correspondence With Rory

After announcing I’d be doing a blog exposing his role in StepChain, Rory sent me this message:

Dear Danny,

I’ve taken note of your recent announcement about an upcoming blog post regarding me, as well as your past and current statements on various platforms, including YouTube, blogs, and social media. Despite my previous requests, you’ve continued to share inaccurate information. I want to emphasize that I reserve all my rights and will take appropriate action at a time of my choosing to protect my interests and reputation.

Sincerely,
Rory

My reply:

Dear Rory,

Your attempt to silence me with veiled legal threats is as predictable as it is pathetic. I relish any “action” you think you’re capable of taking—because unlike your web of deception, I deal in facts, evidence, and accountability.

Not one breath in my body believes a single word you say. You’re not misunderstood. You’re not misrepresented. You’re a washed-up scammer who’s scrambling because the walls are closing in—and your own cousin now stands among your accusers.

This next blog will pull no punches. It will be thorough. It will be evidence-based. And it will be public.

The fact that you’re even replying to me proves you’re worried—and you should be. Your con is collapsing. Your time is running out.

Danny de Hek
The Crypto Ponzi Scheme Avenger

The Final Red Flags

  • MLM compensation plan disguised as a wellness mission
  • “Up to $1M in monthly prizes” but no verifiable winners
  • SCC token staking promises of 35.5% APY—an absurd, unsustainable rate
  • Domain shell game with different legal names, offices, and brands
  • Use of buzzwords like AI, gamification, charity, and mental wellness to bait emotional buyers
  • Fake urgency, reward inflation, and referral-driven monetisation

StepChain is the same scam, new wrapper.

Walk Away From This

StepChain is nothing more than a Ponzi-style recruitment funnel hidden behind sneakers and smiley influencers. And Rory Conacher is not your guide to wellness. He’s the gatekeeper to financial misery.

I’ve said it before, and I’ll say it again:

When someone who’s scammed you before comes knocking with a “new opportunity,” the only step you should take… is in the opposite direction.

Stay sharp. Stay sceptical. And for God’s sake—don’t trust Rory Conacher.

About the Author Danny de Hek, also known as The Crypto Ponzi Scheme Avenger, is a New Zealand-based investigative journalist specializing in exposing crypto fraud, Ponzi schemes, and MLM scams. His work has been featured by Bloomberg, The New York Times, The Guardian Australia, ABC News Australia, and other international outlets.

Stop losing your future to financial parasites. Subscribe. Expose. Protect.

My work exposing crypto fraud has been featured in:

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