Robert Rolls and Afirmo NZ Ltd: An Unsolicited Email, Two Domains, and Unanswered Questions
“Transparency is not demonstrated by reassurance. It is demonstrated by answering reasonable questions on the record.” On 12 December 2025 at 8:13 PM, I received an unsolicited commercial email from Robert Rolls, who identifies himself as Founder & Chief Executive of Afirmo NZ Ltd . I had no prior relationship with Mr Rolls, Afirmo NZ Ltd, or any associated entity. I had not requested information, signed up for a trial, subscribed to a mailing list, or otherwise consented to being contacted. The email was promotional in nature . It therefore meets the definition of a commercial electronic message under the Unsolicited Electronic Messages Act 2007 . Importantly, the email did not contain an unsubscribe mechanism . That omission matters. Under New Zealand law , a single unsolicited commercial email can be unlawful if it lacks consent , clear sender identification , and a f...